Collaboratory

the art and science of collaboration

Strategic storytelling and creative consulting at the intersection of hospitality, art, and social impact.

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Elizabeth Cho

Meet Elizabeth "Echo" Cho

Elizabeth Cho is a thought leader, interdisciplinary artist, and polymath. As the founder and Chief Strategy and Storytelling Officer of Collaboratory, she brings 20+ years of experience across advertising, art, nonprofits, and executive leadership.

A Syncretist at heart, she weaves together strategy, storytelling, and community development. Elizabeth has shaped narratives and built growth strategies for brands like Sotheby’s, BBDO, Lincoln Center, and social impact organizations worldwide.

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Who We’ve Worked With

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Starbucks

From an internal think tank to immersive storytelling, we collaborated on the “Magic Mirror” project—an interactive NYC store installation showcasing local arts and coffee supply chains.

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CATWIN

We led storytelling and media strategy for the Coalition Against Trafficking in Women International—ghostwriting op-eds and placing them in top-tier media outlets.

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Gallim Dance

We developed a resilient fundraising strategy and a relationship-building roadmap for this innovative NYC dance institution, amid a politically complex funding landscape.

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